There’s a noticeable shift happening in the real estate market. While the Branded Residences luxury homes were once seen as innovative newcomers in the industry, now they are setting the standards for architectural innovation and interior design. The latest real estate projects are built upon three key pillars: durable materials and adaptability to various terrains, versatile spaces that cater to all household members, and an understated yet luxurious aesthetic.
The HNWI Target: Evolving Trends in Luxury Real Estate
Upon closer examination of the sector, it is clear that the once extravagant collaborations with iconic brands such as Lamborghini, Bulgari, and Aston Martin, which produced their own luxury apartments, are now giving way to a more diverse catalog. This broader range accommodates a variety of demographics, adapting to their individual lifestyles and worldviews.
HNWIs, characterized by their substantial wealth and particular lifestyle preferences, seek personalized Branded Residences tailored to their needs. While viewing these real estate ventures as secure and stable investments, they also demand architectural designs that facilitate modern living, working, and recreational pursuits.
For potential residents, aspects like durable design, versatile spaces, and refined luxury hold significant importance in their decision-making process when choosing a home.
Resilient Designs: Building for the Future
Experts speak of resilient design to refer to projects that can withstand extreme events linked to climate change, such as floods, hurricanes, or forest fires. This concept encompasses elevated structures, durable materials, and construction systems tailored to the unique characteristics of the terrain and climate conditions. Clients of the latest developments in Branded Residences projects, which span diverse regions like Costa Rica or Dubai, demand superior standards of quality and sustainability.
Multi-purpose Spaces
In an interview with Spear’s magazine, architect Charu Gandhi, renowned for her expertise in luxury homes, highlights a growing preference for Branded Residences that offer both comfort and versatility across different age groups within the same household. These multipurpose spaces are designed to accommodate adults and children coexisting harmoniously, with clear distinctions between communal and private areas, and convenient access to a range of amenities such as restaurants, gym facilities, spas, sports courts, and round-the-clock concierge services. According to Gandhi, two essential concepts define the mindset of this new homeowner: flexibility, reflecting the dynamic lifestyle they envision within their residence; and personalization, as they seek a personalized living experience that resonates with their identity.
Quiet Luxury
Lastly, these emerging real estate products need to embody the essence of “quiet luxury”, which is committed to simplicity of form without sacrificing excellence in materials and finishes. Departing from the ostentatious style often associated with earlier Branded Residences, there’s a shift towards minimalism and discretion. In terms of interior design, these new clients prioritize authentic decor featuring handmade pieces that characterize exclusivity and enduring appeal.
Undoubtedly, this new phase of Branded Residences luxury homes is attracting a more mature market, one that is discerning in its architectural preferences and seeks originality from property developers across tourism destinations.
