Spain is leading in the Branded Residences Europe market with six completed projects throughout the country and another 12 underway. According to consulting firm Savills, this product ranks 4th among the most promising internationally, and Spain has positioned itself well to attract top investments.
A prime example of this surge is in Madrid, where Four Seasons manages 22 private residences, and in Marbella, where five Karl Lagerfeld villas are currently under construction. Another noteworthy project is the SLS Madrid Infantas Residences, featuring 33 residential units in the heart of the Spanish capital. Additionally, Tenerife provides an exceptional setting for Branded Residences, with villas and apartments promoted by Abama Resort Tenerife offering a tranquil escape from urban environments.
Globally, 1,300 Branded Residence projects currently exist, primarily concentrated in the United States and the Middle East. However, the success of this real estate model has made expansion into Europe, Central, and South America inevitable. Emerging markets like Greece, France, and Croatia are also making strides in the sector, promising positive impacts for clients seeking exclusive residential properties linked to prestigious hotel brands or premium names in the fashion and automotive industries.
What’s the key to their success? Experts point to three factors: location, asset quality, and brand reputation. An attractive destination, high-quality property features, and a reputable brand backing the project ensure a sound investment.
In the last decade, this type of housing has seen growth exceeding 160%, with revenue surpassing 30 billion Euros. These impressive figures reflect a sector that continually reinvents itself, offering properties with various levels of luxury and ultra-luxury to meet the needs of different market segments. Beyond being just a real estate innovation, Branded Residences Europe are solidifying their position as a highly profitable and stable product.
